Our client Velez and Sons have recently picked up some number one rankings in Google. The current rankings are as follows:
For heavy equipment sales and export contact Velez and Sons today!
First, we get inside your head to find out what inspires you, sites that you find inspiring to your own project. Then we begin concepting. We sketch anywhere from 10-20 layouts before we go digital. The concepts include various designs for the header, navigation, main content section and footer.
During the concepting process we take into account usability, unity, simlicity and of course, beauty. We ensure your website will be professional and look stunning at the same time.
After we choose a final concept, we spend time researching related photography and imagery to use on your site. While creating the actual mockup for your site, we consider colors, unity, hierarchy, symbolism in shapes, direction and flow of information, imagery and design.
Typically, you will receive a full mockup in 5 business days or less. After approval of the design, we begin incorporating content.
Matt Adam of NAS on the importance of employers driving traffic to their website.
Search engine optimization, performed by an (SEO) Search Engine Optimizer, is a technical process used for the purposes of improving volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.
Usually, Websites that “rank” high in search results, or the higher a Website “ranks”, the more “hits” or searchers will visit that Website. Search engine optimization can also be performed to target different kinds of search, including images/photos search, audio/video search, local search, and industry-specific on “vertical” search engines. A vertical search engine is a search engine that is industry or theme specific.
As a marketing strategy for increasing relevance to a Website, SEO techniques take search algorithms into consideration and what people search for. Performed SEO efforts should involve a Website’s “html” coding, text presentation, and architectural structure regarding graphics, images, and other files that could prevent search engine indexing programs from fully spidering a Website. Other, important should include adding unique and usable content to the Website which is easily indexed by search engine robots, and makes the Website more appealing to users.
Do you want to increase revenue with a web site marketing campaign? Contact us for a South Florida web site marketing campaign today.
According to a recent study, more than 60% of Websites lack the proper search engine optimization to be ranked properly by Internet search engines.
According to the Front Page Public Relations report, Websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial wording listed on the search engine search page to entice searchers to click through the search link to their Websites.
This proves that it isn’t just the ranking that companies should be focused on. Getting in the top 10 results is only part of the battle. What a company’s listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn’t convince customers to click through to a company’s Website, adjustments need to be made until they do.”
Annually companies spend billions of dollars on search engine marketing. Clearly, the market has recognized that Internet search engines like Google, Yahoo and others are effective in delivering consumers to company Websites. It is estimated that most Websites lose over 60% of their visitors right off the home page due to problems like confusing navigation and lack of relevant content. That means 40% of the money is being wasted!
News search engines are the number one choice for news in the 18 - 54 age group that have computers. Even loyal newspaper readers go online for their news and read their paper as a leisure activity. An optimized press release ranked high in the news engines is the best way to get fast search visibility and have qualified prospects find your news. Businesses wanting to reach their market online will want too invest in optimizing their press releases for the News Engines.
Do you want to increase revenue with a web site marketing campaign? Contact us for a South Florida web site marketing campaign today.
Bloggers came into the mainstream with the last US election. People became aware of the power of blogging, and Corporate America was quick to see the value in this tool. Business blogging is becoming a hot new marketing and PR tool.
Search Engine Optimization - In Website design and architecture, search engine optimization is a series of technical tasks performed to Website pages that enables, and directs, the various search engines “crawlers (computer programs) to spider (read) the Website pages in hope that the web pages will be indexed and listed in search results. Although there is no “magic pill” that will guarantee organic ranking results, if the technicalities, explained above, are not done, you are pretty much guaranteed to not get a search engine ranking at all! Here are some of the technicalities mentioned:
Submitting the URL addresses of your Website pages to all the major search engines is a very important element regarding being listed in the search engines. Before submission it is good to be submitting search engine “optimized” pages, complete with a Sitemap.
Meta-tags are necessary to optimization of you Website pages. The html code is the part of the web page that is not seen by visitors, but is read by search engine crawlers to decipher what is on each page. Meta-tags of importance to most search engines is the “meta- description.” The meta-tag for keywords also is of importance.
Page Title - The title of each page is important. For example, this page title is “SEO.” SEO also happens to be a major keyword. Page titles are not meta-tags.
Web Page Architecture - You will need a smooth flow of all the text, graphics, and other files on your web pages. We recommend html pages like this one, no flash files. The goal is to allow a clear path to enable the entire page to be fully spidered. If a file blocks the spidering process, then that part of the page is not read and confuses or scrambles the information fed back to the search engine.
Site Map - A Sitemap tells the search engine crawlers the location and existence of your Website pages. Without this map the search engine crawlers may not know of the existence of part or all of the rest of your Website. If the crawlers know that the pages exist, it will then crawl those pages. Simply put, a Sitemap is a map of the URL addresses of your Website pages.
Do you want to increase revenue with a web site marketing campaign? Contact us for a South Florida web site marketing campaign today.
