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	<title>amBiz Creative</title>
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	<link>http://www.americanbizinc.net</link>
	<description>South Florida Web Design and Interactive Marketing</description>
	<pubDate>Wed, 07 May 2008 19:08:02 +0000</pubDate>
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		<title>Client Velez and Sons Reach #1 ranking</title>
		<link>http://www.americanbizinc.net/2008/04/30/client-velez-and-sons-reach-1-ranking/</link>
		<comments>http://www.americanbizinc.net/2008/04/30/client-velez-and-sons-reach-1-ranking/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 12:23:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/?p=45</guid>
		<description><![CDATA[Our client Velez and Sons have recently picked up some number one rankings in Google. The current rankings are as follows:

velez heavy equipment #1
velez and sons heavy equipment #1
velez and sons group inc #1
velez and sons #1

For heavy equipment sales and export contact Velez and Sons today!
]]></description>
			<content:encoded><![CDATA[<p>Our client <a title="Heavy Equipment For Sale and Export | Velez and Sons" href="http://www.velezgrouponline.com" target="_blank">Velez and Sons</a> have recently picked up some number one rankings in Google. The current rankings are as follows:</p>
<ul>
<li>velez heavy equipment #1</li>
<li>velez and sons heavy equipment #1</li>
<li>velez and sons group inc #1</li>
<li>velez and sons #1</li>
</ul>
<p style="text-align: center;"><a title="For heavy equipment sales and export" href="http://www.velezgrouponline.com/contact-us.html" target="_blank">For heavy equipment sales and export contact Velez and Sons today!</a></p>
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		<title>Welcome New Clients</title>
		<link>http://www.americanbizinc.net/2008/04/29/welcome-new-clients/</link>
		<comments>http://www.americanbizinc.net/2008/04/29/welcome-new-clients/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 02:18:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/?p=42</guid>
		<description><![CDATA[amBiz Creative, a division of American Biz, Inc., welcomes two new clients to our portfolio. The first is Bam 4 Jesus. These guys came to us looking for a solution to better market there study bibles that they have online. Not much changes will be made to the Bam 4 Jesus site, just a few modifications. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">amBiz Creative, a division of American Biz, Inc., welcomes two new clients to our portfolio. The first is <a href="http://www.bam4jesus.com" target="_blank">Bam 4 Jesus</a>. These guys came to us looking for a solution to better market there study bibles that they have online. Not much changes will be made to the <a href="http://www.bam4jesus.com" target="_blank">Bam 4 Jesus</a> site, just a few modifications. What we will be doing is adding an osCommerce storefront and a blog site and redo their <a href="http://www.myspace.com/bam4jesus" target="_blank">MySpace page</a>.</p>
<p style="text-align: justify;">The second client, just signed this afternoon, is <a href="http://www.FiftyPlusCompanionshipClub.com" target="_blank">www.FiftyPlusCompanionshipClub.com</a>. This client came to us because she was unhappy with her current webmaster. We will be finishing up <a href="http://www.FiftyPlusCompanionshipClub.com" target="_blank">www.FiftyPlusCompanionshipClub.com</a> and adding a blog to compliment this site.</p>
<p style="text-align: justify;">All sites with both of these clients are hosted by amBiz Creative by our dedicated servers that we have on site.  Like all clients we bring in, we hope to make them famous by going after the popularity ranking.</p>
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		<title>What is SEO?</title>
		<link>http://www.americanbizinc.net/2008/04/21/what-is-seo/</link>
		<comments>http://www.americanbizinc.net/2008/04/21/what-is-seo/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 21:42:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/?p=38</guid>
		<description><![CDATA[SEO
Search Engine Optimization are strategies and tactics undertaken to influence the rankings of web pages in the search engines.
Backlinks:
Backlinks are references to your website sitting on someone elses website. The value of this backlinking lies in the fact that search engines use the number - and quality - of backlinks to your site to effectively [...]]]></description>
			<content:encoded><![CDATA[<p><strong>SEO</strong><strong><br />
</strong>Search Engine Optimization are strategies and tactics undertaken to influence the rankings of web pages in the search engines.</p>
<p><strong>Backlinks:<br />
</strong>Backlinks are references to your website sitting on someone elses website. The value of this backlinking lies in the fact that search engines use the number - and quality - of backlinks to your site to effectively rank your websites importance. Backlinking is probably the most effective tool in getting your site to ranking higher in the search engines.</p>
<p><strong>Keyword<br />
</strong>a word or phrase that a search engine user might use to find relevant web page. If a keyword does not appear anywhere in the text of your web page, it is highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).</p>
<p><strong>Meta Tag Optimization<br />
</strong>Meta tag optimization is one of the keystones for gaining a top ranked web site. Though the value of creating meta tags has been diminished by some search engines, mainly Google - as noted in Meta Tag Optimization - there is still value in creating them. IMC are experts at creating excellent, focused meta tags, that when combined with other SEO techniques, will boost your web site to the top of the search engine rankings.</p>
<p><strong>Initial Keyword Analysis:<br />
</strong>At amBiz Creative we will review your website and contact you with an analysis of key phrases that will best benefit the of your products or services. After review a final keyword list of approximately 120 keywords will be developed for your package.</p>
<p><strong>Blog Site<br />
</strong>We write a press release and submit to your blog which is a separate domain name. We will write article from 500 to 1000 words that will become worthy of being linked to and generate traffic to your website. Each site we submit you to will be relevant to topic and linked back to your website to increase link popularity.</p>
<p><strong>Links:<br />
</strong>Text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs</p>
<p><strong>Link Popularity:<br />
</strong>When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.</p>
<p><strong>Meta Tags:<br />
</strong>An optional HTML tag that is used to specify information about a Web page. Some search engines read the information contained within the tag and use it to index the page. There are several meta tags, but the most important for search engine indexing are the Description and Keywords tags. The Description tag returns a description of the page in place of the summary the search engine would ordinarily create. The Keywords tag provides keywords for the search engine to associate with your page.</p>
<p><strong>eCommerce:<br />
</strong>Electronic commerce is the buying and selling products and services via the Internet. We power all of our e-commerce sites using osCommerce with a merchant bank account. We do not use PayPal and will not use PayPal.</p>
<p><strong>Hosting:<br />
</strong>Every Web site is stored on a computer&#8211;called a server&#8211;that is then connected to the Web. When your site is stored on one of these servers, your site is being hosted by the server. At amBiz Creative, we do all of our own web hosting. We build all of our computers that we use in the office from scratch, including our servers.</p>
<p><strong>URL:<br />
</strong>Uniform Resource Locator: This is your websites address, for example www.yourwebsite.com is a URL, its how people find your site on the World Wide Web.</p>
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		<title>Our SEO Process</title>
		<link>http://www.americanbizinc.net/2008/04/21/our-seo-process/</link>
		<comments>http://www.americanbizinc.net/2008/04/21/our-seo-process/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 21:27:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/?p=37</guid>
		<description><![CDATA[Analysis. We perform a full analysis of your current web site. It will be researched and tested for search engine readiness to determine which areas need improvement. We then make recommendations on any needed adjustments. We also analyze the traffic patterns of your visitors, and your current search engine rankings, in order to establish a baseline before optimization [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Analysis</strong>. We perform a full analysis of your current web site. It will be researched and tested for search engine readiness to determine which areas need improvement. We then make recommendations on any needed adjustments. We also analyze the traffic patterns of your visitors, and your current search engine rankings, in order to establish a baseline before optimization work begins.</p>
<p><strong>Architecture Improvements. </strong> We analyze the online properties of your web presence to make sure that the back-end design is conducive to search engine-indexing programs.</p>
<p><strong>Competitive Analysis. </strong>By identifying your top online competitors and uncovering the secrets for their success, we can suggest specific changes and/or additions to your site and which will even the playing field and increase your overall rankings.</p>
<p><strong>Keywords. </strong>We will research the top “keywords” your target market is searching for on the Internet. We will then target these top “keywords” for our search engine optimization process. Also, we will analyze which keywords your competition is using and take advantage of any gaps - words searchers are using but your competition may be missing. Additionally, we will analyze the frequency of those keywords appearing in the pages of your web site and with your approval, integrate those keywords throughout your web pages ensuring that search engines will deem your web presence ‘relevant’ and worthy of higher rankings.</p>
<p align="center"><strong>Do you want to increase revenue with a South Florida search engine optimization campaign?<br />
</strong><a title="Contact us for a South Florida search engine optimization campaign today" href="http://www.americanbizinc.net/contact-us/"><span style="color: #ddc437;"><strong>Contact us for a South Florida search engine optimization campaign today</strong></span></a><strong>.</strong></p>
<p><strong>Design Improvements. </strong>The following overall design revisions may be implemented as necessary:</p>
<ul type="disc">
<li>Selection and implementation of search engine ready, keyword optimized titles, descriptions, and keyword tags.</li>
<li>Editing of tag headings based on keyword phrases.</li>
<li>Incorporation of keyword phrases further within existing text.</li>
<li>Revision of the main navigation menu to incorporate text links.</li>
<li>Addition of a footer navigation menu that incorporates text links.</li>
<li>Addition of a heading at the top of pages, based on Keyword phrase(s).</li>
<li>Unique tags are created for each optimized page.</li>
</ul>
<p><strong>Building Link Popularity. </strong>Securing links to your website is a tedious task that, when done correctly, will dramatically raise your search engine rankings. <span style="color: #b96d00;">Link building</span> is important because it is a major factor in high search engine rankings. Think of it like asking for recommendations. If you were to ask 10 different people for a good doctor, and several of them suggested the same person, you are more likely to contact that doctor for help. However, Link Popularity goes beyond the sheer number of links that point to a site, as search engines can now weed out irrelevant links. You need ‘qualified recommendations’, not random references. We work aggressively to get other <em>relative</em> websites to link to your site ensuring the optimal result, both free and paid text link ads.</p>
<p><strong>Submissions: </strong>We will take the time to manually submit your site to the top search engines and directories. Most search engines have implemented procedures to discourage if not eliminate bulk submission via software; We will not risk your site ‘falling through the cracks’. Also, we will submit your site to any ‘trade-specific’ directories that apply.</p>
<p><strong>Site Maintenance: </strong>We will monitor your site ranking and indexing. We’ll provide you with monthly reports detailing ranking improvements on the targeted keywords and also tracking increases in traffic. As part of our maintenance program, we will make monthly adjustments to your site, as needed.</p>
<div><strong></strong></div>
<p><strong></p>
<p align="center"><strong>Do you want to increase revenue with a South Florida search engine optimization campaign?<br />
</strong><a title="Contact us for a South Florida search engine optimization campaign today" href="http://www.americanbizinc.net/contact-us/"><span style="color: #ddc437;"><strong>Contact us for a South Florida search engine optimization campaign today</strong></span></a><strong>.</strong></p>
<p> </p>
<p></strong></p>
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		<item>
		<title>Web Site Design At AmBiz Creative</title>
		<link>http://www.americanbizinc.net/2008/04/20/web-site-design-at-ambiz-creative/</link>
		<comments>http://www.americanbizinc.net/2008/04/20/web-site-design-at-ambiz-creative/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:57:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/2008/04/20/web-site-design-at-ambiz-creative/</guid>
		<description><![CDATA[We understand how to help companies create, develop and implement successful Internet strategies. Combining our years of experience in Internet marketing and graphic design with our expertise in the latest Web-based technology, we produce, and continually maintain, a wide range of Web sites, intranets and extranets for corporate clients across a broad range of industries. [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">We understand how to help companies create, develop and implement successful Internet strategies. Combining our years of experience in Internet marketing and graphic design with our expertise in the latest Web-based technology, we produce, and continually maintain, a wide range of Web sites, intranets and extranets for corporate clients across a broad range of industries. </span></p>
<h3 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">Our Approach </span></h3>
<p><span style="color: #333333; font-family: 'Verdana','sans-serif'">Meeting the needs of our clients is AmBiz Creative s top priority. As your Web site developer, we will strive to accurately reflect your organization through online branding. Beyond re-purposing your brochures and marketing materials, we will create an online experience consistent with your company s image.</span><span style="color: #333333; font-family: 'Verdana','sans-serif'">Working with your key personnel, we will get to know your company, inside and out. After gaining a thorough understanding of your business, your industry and your corporate objectives, we ll construct a site that effectively communicates your message. Together, we can create a Web site that meets the unique goals of your entire organization.</p>
<p>Our professional team of creative designers, programmers, database experts, writers and marketing specialists, sets a new standard in Internet-based solutions. All AmBiz Creative developers are fluent in the latest programming languages, including Java, Java Script, Perl and Active Server Pages. We are also proficient in the latest software tools and e-commerce applications, allowing us to develop sites with varied degrees of functionality, complexity and imagery.</p>
<p>The end result will be a superior quality site that is well-planned, custom built and creatively designed. We keep the user in mind by constructing a graphical user interface GUI that is easy to understand and simple to navigate, while keeping download times to a minimum. In addition, we rigorously test the entire site for usability, functionality and overall format in all versions of Netscape and Microsoft Internet Explorer, ensuring a consistent Web experience for every user.</p>
<p></span></p>
<h3 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">Marketing Your Site</span></h3>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">At AmBiz Creative, we understand the importance of getting your Web site noticed. Our team will do everything possible to generate a high volume of appropriate, targeted traffic to your site. We will register your site and relevant keywords with all the major search engines and use our programming techniques to ensure that your company receives high visibility. And, as experienced Internet marketers, we can help spread the word with banner ads, Web directories, reciprocal links, online newsletters, e-mail promotions, press releases and more, to further enhance the site s exposure and boost your volume of visitors.</span></p>
<h3 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">Maintaining Your Site </span></h3>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">Once your Web site is active, it is critical to keep it fresh with the most current information on products, promotions, technological developments, company news and more. With minimal training, we can instruct your staff to update your site, allowing you to maintain control. It is also important to know how users arrive at your site, where they go while they are visiting and how long they stay. Accordingly, we offer several maintenance packages with statistical analysis to help you understand the flow of traffic and to make your site more effective with periodic refinements.</span></p>
<h3 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">Satisfaction Guaranteed</span></h3>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">We ensure the success of your site by defining your objectives at the outset, involving your staff in each phase of development and making sure that your site meets all expectations. At AmBiz Creative, we stand behind our work, and we guarantee your complete satisfaction.</span></p>
<h3 style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">Our Clients</span></h3>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><span style="color: #333333; font-family: 'Verdana','sans-serif'">AmBiz Creative has developed a wide array of Web sites for regional companies, multinational corporations and international organizations. To learn more and to view our <a href="http://www.americanbizinc.net/portfolio/" title="Web site portfolio">portfolio</a>, please visit our site at <a href="http://www.americanbizinc.net/">www.americanbizinc.net</a> or call our sales department at 954-561-4554.</span></p>
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		<title>Internet Marketing: Paradoxical Paralysis or Proactive Profiteering</title>
		<link>http://www.americanbizinc.net/2008/04/20/internet-marketing-paradoxical-paralysis-or-proactive-profiteering/</link>
		<comments>http://www.americanbizinc.net/2008/04/20/internet-marketing-paradoxical-paralysis-or-proactive-profiteering/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:49:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/2008/04/20/internet-marketing-paradoxical-paralysis-or-proactive-profiteering/</guid>
		<description><![CDATA[Introduction - The Potential for Profit
Electronic marketing on the Internet has bounded into the forefront of marketing communications. Not because it is a proven medium for marketing but because it offers vast, yet undiscovered potential for profitable business activity.
There are many reasons why Internet marketing has achieved such elevated status so rapidly. In this paper [...]]]></description>
			<content:encoded><![CDATA[<h3>Introduction - The Potential for Profit</h3>
<p>Electronic marketing on the Internet has bounded into the forefront of marketing communications. Not because it is a proven medium for marketing but because it offers vast, yet undiscovered potential for profitable business activity.</p>
<p>There are many reasons why Internet marketing has achieved such elevated status so rapidly. In this paper we&#8217;ll introduce some of those reasons and discuss the proactive abilities this new marketing channel provides. We&#8217;ll also introduce some of the challenges this medium creates.</p>
<p>As we end the first year of Internet commercial activity, the communications channel is also facing several larger paradoxes, including numerous contradictions to current thinking. These issues are binding growth and forcing us, as marketers and business people, to examine the Internet more fully. More importantly, we must develop integrated marketing techniques in order to use the super highway as a profit-making tool.</p>
<p>The year of 1994 is being called the year of the Internet primarily because it was the first year its potential as a marketing tool was considered. Now that the first half of 1995 and the massive initial movement of companies to the Internet&#8217;s World Wide Web is over, we as marketers must ask ourselves if the challenges involved in Internet marketing will be met.</p>
<p>Will marketing professionals be proactive profiteers, using this new channel successfully Or, will we continue to let the nay-sayers paralyze the Internet&#8217;s marketing potential by highlighting its negative paradoxes.</p>
<p>The primary reason for the Internet&#8217;s explosive growth is the media write-up it received in 1994 and 1995. Major publications including Time, Business Week , Newsweek, and many others, have featured the Internet as an almost magical, all-encompassing solution to interactive communications. In reality, the Internet has been around since the early 1970s but was primarily used by academics and researchers for information exchange.</p>
<p>The release of World Wide Web WWW browsers in 1994 was the catalyst of the media attention. The web&#8217;s easy-to-use, point and click interface and graphic and multi-media presentation abilities create a branch of the Internet for which the business world was waiting. The WWW has done for the Internet what Apple Macintosh and Microsoft Windows did for desktop computing. The Web made Internet user friendly for the common person. We&#8217;ve all been waiting for the electronic marketing channel and now its potential is available. Unfortunately that doesn&#8217;t mean it&#8217;s being immediately recognized.</p>
<p>Because most people believe what they read, the adoption of Internet&#8217;s presence by US businesses has been overwhelming. By some estimates there are about 50,000 companies and over 1.75 million web pages about one computer screens worth of information, text and graphics now available for Internet surfers.</p>
<p>The good news is these pages are available worldwide seven days a week, 24 hours a day, and they can be edited daily. Media coverage is certainly warranted because of the opportunity the Internet offers. The bad news is that most of the pages were put up by companies desiring an Internet presence rather than by companies supporting a larger communications strategy.</p>
<h3>Positive Internet Marketing Attributes</h3>
<p>The advantages of marketing on the Internet are many. Some of its best qualities include:</p>
<p>Interactivity: Visitors to a home page can review graphics, read text, as well as interact with the location, download information, send in comments, see videos, hear programs, buy and request products or services, etc. The only limitations on a WWW site are the resources supporting the site.</p>
<p>One-on-One Communication: A person can ask specific questions and receive answers to those questions on-line, regardless of traditional distribution channels or customer ownership issues. Manufacturers can converse with end users of products and services, gathering valuable market feedback at negligible cost. The Internet provides the truest form of direct marketing.</p>
<p>Like all communications, this process is best accomplished with guided interaction. Like any information gathering project, Internet interactions should have a portion that limits response and a section for open dialogue. Response is also direct so inquiries and comments can be dealt with easily and inexpensively using e-mail.</p>
<p>Flexibility: Information providers have the ability to change all parts of their Internet locations at any time. Unlike other media which restrict media due to lead times, Internet presence can be modified dynamically. There is no down time and no lead time for worldwide changes. If a mistake is made, it can be changed instantly. No more lingering typos or dated pricing.</p>
<p>Minimal Cost: The Internet is a truly unique communications media because variable communications costs are fixed, regardless of presence. In contrast, a full page ad in a magazine has a cost. Two full pages cost a little less than twice as much. These two pages run on a year contract has a lower per unit cost, but a substantially higher overall cost.</p>
<p>On the Internet a home page the initial page seen by a site visitor has a cost. This includes technology and programming investments plus connection costs. Additional pages don&#8217;t add significantly to cost, regardless of their number or complexity. All pages are run on- line, year round and around the clock, until the company takes them down. The telephone is the most recent example of a media which has such massive adoption potential.</p>
<p>A recent study by The Gartner Group states that most of the costs of developing an electronic marketing effort are &#8220;up front&#8221; in the organization, development, and execution of the effort. Adding additional channels, such as e-mail communications in addition to a WWW presence, to this effort increase costs only incrementally 10 -20 per channel . The study also states that enterprises becoming electronic marketing merchants will pay back their investments in 12 to 24 months, with a 0.8 probability. This study assumes top management support, which such a major change in business activity requires.</p>
<h3>Challenges in Internet Marketing</h3>
<p>Some of the challenges that the Internet faces in marketing include:</p>
<p>Security: Much has been written about the lack of security of the Internet. Part of this supposed problem arises from real threats of &#8220;hackers&#8221; breaking into secured areas of corporate Internet servers. Firewall technology makes this process extremely difficult and new defensive measures are regularly being employed.</p>
<p>This server security issue has been somewhat transposed into the theoretical danger of transmitting proprietary information over the net. This problem is based more on theory than on the practical issues involved. Most important for electronic marketing is the different types of security being discussed for the communication of credit cards. To date there are no documented cases of credit cards being used fraudulently on the Internet. In addition, using a stolen credit card is fraud no matter how a criminal gets the number. The fear of credit card fraud has not reduced credit card use in traditional direct or retail sales environments.</p>
<p>However, in theory, a credit card thief could lurk on the net and grab packets data as it flies by at the speed of light. Assembling the data and using it are not beyond the grasp of high-tech criminals. Realistically, the danger is not that high. Business people rarely think twice about handing credit cards to restaurant service personnel and leaving a signed slip on a table or dictating numbers over 800 lines. The Internet is no more dangerous.</p>
<p>The spreading use of encrypted transaction software will further alleviate this issue. In April, 1995 a security standard was agreed upon by most of the major Internet players including: IBM, AOL, Prodigy, Compuserve, and Netscape among others. Standardized encryption software developed by these and other companies is expected for release this fall.</p>
<p>Connectivity: In order to do business over the Internet, both parties involved must have Internet access and know how to use it. Theoretically, it is not advantageous for a company to set up an Internet site if its customers can&#8217;t access the information. Fortunately, this issue is literally disappearing overnight. Growth of Internet users is doubling annually.</p>
<p>Depending on which expert you consult, the current figures of 30-35 million Internet users is expected to double by this time next year. The latest numbers of Internet users accessing the WWW are 3.8 million daily. As the private on-line services are now releasing web browsing software, these numbers are also predicted to double this year. These private on-line services include: America On-line with 2.5 million users, Prodigy&#8217;s 1.5 million subscribers, and Compuserve&#8217;s 2.8 million users. Additionally, the 4 million IBM OS 2 Warp users and an estimated 80 million Microsoft Windows 95 users will soon have easy access to the Web.</p>
<p>Time: The Internet is a worldwide communications vehicle that is always on. All viewers are seeing the same thing at the same instant - regardless of their time zone. A viewer in Australia is viewing something tomorrow and communicating to a Boston based company, yesterday. This is a positive issue for those East coast marketers, for example, who have trouble communicating with the West coast. This is a negative issue for companies who want to communicate in real time as they have to be prepared to do so 24 hours a day.</p>
<p>Location: The concept of cyberspace is quite true when considering that all surfers can be at the same location at the same time, wherever that location is physically. As far as an end-user is concerned, the location is on their desktop, regardless of the origination of the information. Location is irrelevant for English speaking surfers, the current language of the Internet. If a surfer is interested in non-English presentation information, location becomes important. Information providers in many other countries provide information in their language.</p>
<p>For marketers, fulfillment can be an issue. The ability of UPS, FedEx, and DHL to deliver world wide at reasonable cost is helping this situation. Monetary conversion can be handled through the institutions issuing credit cards.</p>
<p>Limiting Demographics: The Internet is a medium which requires a user to be literate, to think in some level of abstraction and to have access or own a desktop computer. These people are not the less fortunate of any society. They will tend to be people who use technology in some form in their daily activities. For retail marketers, this demographic segment is a desirable target market. For business marketers, technology and desktop computing is already common in the workplace, making this segment easily accessible through the Internet channel. In both cases, Internet access is crucial and inevitable.</p>
<p>Restrictive Behavior Etiquette: The unwritten rules of communication on the Internet system, referred to as netiquette, dictate the ways in which marketing professionals can act in this environment. Unfortunately for the marketers, these rules are contrary to the current IYF In your face techniques. The general rules of netiquette state that personal access to information and privacy of actions are paramount. More importantly, netiquette also states that unsolicited communication is unacceptable. This means that the Internet marketer must act in a receptive manner, making marketing materials readily available on-line and receiving proactive action from customers instead of initiating targeted communication. Traditional direct mail over the Internet, although possible, is not acceptable unless the end-users have requested the communication effort.</p>
<h3>The Current Paradoxes in Internet Marketing</h3>
<p>The Internet has several paradoxes that appear to be restricting its explosive growth as a marketing tool at this time. Some of these contradictions include:</p>
<p>1. The demographic paradox.</p>
<p>Marketers are reluctant to market to consumers on the Internet because there is not sufficient demographic information available concerning Internet buyers. Inversely, demographic information can only be captured by initiating on-line market research activities, which are traditionally executed as part of a larger marketing program. How does a sports event create a score when all of the players are spectators</p>
<p>2. The buyer paradox.</p>
<p>Until 1995 merchandise available on the Internet has been primarily male oriented: computer parts, software, and accessories. Current reports indicate that only men buy products on the Internet. These same studies also indicate that most users are men so this situation is logical. However, The number of female end-users is growing rapidly so it&#8217;s imperative to give the Internet some time to attract women shoppers before the mania of stereotyping begins.</p>
<p>In addition, concern is growing about the number of buyers in the marketplace overall. Though few Internet marketers are talking, the numbers appear to be growing. The Internet Shopping Network recently revealed in an industry newsletter that 5 of its 10,000 daily visitors are purchasing on-line.</p>
<p>On-going studies on World Wide Web usage by the Hermes Project at the University of Michigan Business School, in conjunction with the GVU Center at the Georgia Institute of Technology report promising findings. They indicate that 18 of survey respondents spent over 50 purchasing products on-line in the last six months.</p>
<p>3. The security paradox.</p>
<p>Security of credit card information on the Internet is a media field day prompted by the theoretical assumption that credit cards over the Internet are unsecured. As previously stated, to date there has been no reported case of anyone&#8217;s credit card being misused as a result of transmission over the Internet. The only reported abuse of credit cards on the Internet involves a hacker who stole tens of thousands of credit card numbers out of a corporate server operated by Netcom, a west coast based Internet connection provider. This robbery did not occur during the transmission of the credit card numbers over the Internet. The card information was in storage on the server. None of the card numbers were used illegally.</p>
<p>4. The cost paradox.</p>
<p>The most commonly asked question when discussing the Internet is, &#8220;Will my phone line charges go up when I am talking to a person in Hong Kong &#8221; The answer is no. Costs are the same when talking to China or the building next door using the Internet. Aside from the initial fixed connection to the Internet, the worldwide communication has no increased cost to the user. This situation for the most part, is a paradox against all formal training and practical experience.</p>
<p>The fixed costs of Internet marketing are not small. Setting up an effective business presence on the WWW, for instance, can cost 5k - 200k depending on the presence. These costs include in-house or out-sourced hardware, software, personnel, and connection charges. Once these financial commitments are made, however, the variable costs are negligible. This factor makes Internet marketing extremely attractive in the larger picture.</p>
<p>A second cost paradox is also in existence. According to the Gartner Group study, corporate purchasing agents and consumers expect products and services from electronic vendors to be less expensive than traditional channels because of the direct interaction without retail or distributor overhead. Electronic vendors, on the other hand, are interested in charging back the initial costs of implementing the service and are assuming the greater convenience of electronic commerce is worth more money. This assumption is dangerous and, according to the study, ill-founded.</p>
<p>5. The information paradox.</p>
<p>The demand for statistics and user information is growing. Yet, in our competitive world successful people generally do not divulge their secrets for success. Would you The pioneers of Internet marketing are claiming the territory, and they are telling no one.</p>
<p>One thing is certain. Every Internet server host can be programmed to track its contact with users. This is the truest measure of an electronic marketer, determining exactly who looked at what, when, and for how long. At this point many vendors aren&#8217;t capturing such information, according to the Gartner Group study. Such measurement is crucial.</p>
<p>6. The presence paradox.</p>
<p>All types of companies and people are putting up pages on the World Wide Web and expressing disappointment with the lack of results. Internet marketing requires a comprehensive strategy encompassing multiple channel applications in both electronic and traditional areas. Unfortunately, no strategy, goals, or expectations were established before developing the strictly Internet presence. Results involve reaching established goals and notInternet marketing requires a comprehensive strategy encompassing multiple channel applications in both electronic and traditional areas. Unfortunately, no strategy, goals, or expectations were established before developing the strictly Internet presence. Results involve reaching established goals and not just taking action. eir technology professionals in charge of the company&#8217;s Internet activities, which is wrong. This is comparable to putting the accounting department in charge of advertising.</p>
<p>7. The buying paradox.</p>
<p>O&#8217;Reilly &amp; Associates indicate that 72 of the Internet users surveyed used the Net for gathering information on products before making purchases as published in the 4 17 95 issue of Communications Week p.29 . However, when it comes time to pay, the users usually buy off-line via more conventional means. Survey respondents say they tend to limit on-line purchases to things such as software and music CDs, which are the primary products available for on-line purchase. This points to another paradox: few Internet advertisers have on-line ordering so people don&#8217;t order on-line. It seems that such a report does not consider the logistics of the statistics. People don&#8217;t order on line because they can&#8217;t. And when given the opportunity to buy on-line they don&#8217;t because they are not yet conditioned to do so. To condition the buyer, the retailer needs to offer on-line ordering.</p>
<p>In a separate study by ActivMedia Inc., 21 percent of responding Web sites reported sales of more then 10,000. The study predicts 118 million in sales through web sites from September 1994, to August 1995.</p>
<p>8. The mental paradox.</p>
<p>Planning is a process which creates a present that is hopefully improved over the past. Since no one can predict the future, this process relies on the mental capacities of managers to assimilate information to predict and then change accordingly. Currently, the Internet does not have a place in the mental matrix. The Internet, once the hype and hyperbole are stripped away, requires non- traditional thinking. It&#8217;s a brand new game requiring a brand new set of rules. And, without an educated understanding of cyberspace, the mental exercise for managers is futile in the planning process.</p>
<p>The paradox is that there is no comprehensive explanation of the Internet which managers can incorporate into their thinking process. Unlike the children&#8217;s story, the sky is not falling, it is being organized into a new entity, which future spectral analysis will reveal in detail. The problem is we can&#8217;t wait for the analysis and must move into this new marketplace with educated assumptions, long-range strategy, and realistic expectations.</p>
<h3>Conclusion: Making a Plan</h3>
<p>It is our hope that recognizing the aforementioned issues involved with Internet marketing will be the first step in eliminating the problems and helping the reader move on with this exciting direct marketing opportunity. The numbers and potential are very promising.</p>
<p>In a recent report entitled: Electronic Marketplace 1995: Strategies for Connecting Buyers and Sellers produced by SIMBA Information Inc., a 27 increase of revenues from electronic transfer of tangible goods occurred between 1994 and 1994. The report states that revenues for this period climbed to 362 million and include all electronic mediums including response TV and kiosks.</p>
<p>The private on-line services account for the majority of transactions in the electronic marketplace and sales generated from business and consumer on-line marketing efforts represent 90 of the market, or 324.9 million in 1994, according to the report.</p>
<p>Although the Internet represented only 6 of transactions in 1994, the study predicts it will be the second largest electronic marketplace by the year 2000 with revenues nearing 950 million.</p>
<p>The question presently facing the Internet market how do we overcome the problems previously mentioned to the profits predicted by the year 2000 The only way to do this is to educate ourselves on this new advertising medium.</p>
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		<title>Internet Advertising</title>
		<link>http://www.americanbizinc.net/2008/04/20/internet-advertising/</link>
		<comments>http://www.americanbizinc.net/2008/04/20/internet-advertising/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:45:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/2008/04/20/internet-advertising/</guid>
		<description><![CDATA[There are two primary ways to advertise on the Internet:

Register your Web site with major search engines so Internet visitors can find you.
Place an &#8220;ad banner&#8221; for your site on another Web site that has a lot of traffic viewers . Ad banners allow viewers to link to your
site when they click on the banner.

Internet [...]]]></description>
			<content:encoded><![CDATA[<p>There are two primary ways to advertise on the Internet:</p>
<ol>
<li>Register your Web site with major search engines so Internet visitors can find you.</li>
<li>Place an &#8220;ad banner&#8221; for your site on another Web site that has a lot of traffic viewers . Ad banners allow viewers to link to your<br />
site when they click on the banner.</li>
</ol>
<h3>Internet Advertising Advantages</h3>
<p>Relatively cost-effective. The costs can also be independent of the size of the audience. For example, a Web presence will cost he same regardless of how many viewers your site has. You will, however, need to make sure your Internet Service Provider can handle the volume of viewers you anticipate having.</p>
<p>Advertisers can target specific types of viewers by positioning an ad banner on related Web sites. For example, if you&#8217;re targeting people seeking information on a specific topic, you can purchase ad space on Web pages that are related to this category in the major search engines Yahoo, Infoseek, Lycos, WONET - The Women&#8217;s Online Network, etc. . So, an organic herb farmer selling through mail order might advertise through the &#8220;organic foods&#8221; or &#8220;gourmet cooking&#8221; category. The indexing structure of these sites allows you to target your audience by geographic location and related interest area.  Messages can be timely because editing the content is often easy and instantaneous.</p>
<p>Ads on the Internet can be interactive. You can request viewer feedback, take orders or answer questions instantly.  Ad banners can run with as much frequency as you choose. The Internet is constantly available  Internet advertisers can potentially reach a global audience. Aside from language barriers, anyone at any location in the world can access information about your products or services.</p>
<h3>Internet Advertising Disadvantages</h3>
<p>Internet advertising should not be approached in a vacuum. Instead, it should be one component of a comprehensive Internet Marketing strategy. Although the popularity of the Internet is rising remarkably, it is difficult to gage the impact of advertising on the Internet. The range of costs to advertise on the Internet can vary greatly. It is best to compare a number of highly-frequented sites to determine the best way to spend your advertising dollars.</p>
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		<title>Get a Website For Just $875 Down</title>
		<link>http://www.americanbizinc.net/2008/04/20/get-a-website-for-just-875-down/</link>
		<comments>http://www.americanbizinc.net/2008/04/20/get-a-website-for-just-875-down/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 14:56:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/2008/04/20/get-a-website-for-just-875-down/</guid>
		<description><![CDATA[amBiz Creative offers complete internet marketing services and solutions for any business that wants to sell their products on the Internet. We specialize in website design, online marketing and guarantee our work. With a combined 35 years in graphic arts and in designing and managing of web sites, amBiz Creative will provide world class service [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="color: #000000; font-family: 'Calibri','sans-serif';">amBiz Creative offers complete internet <strong><span style="font-family: 'Calibri','sans-serif';">marketing</span></strong> services and solutions for any business that wants to sell their products on the Internet. We specialize in <strong><span style="font-family: 'Calibri','sans-serif';">website design</span></strong>, <strong><span style="font-family: 'Calibri','sans-serif';">online marketing </span></strong>and<strong><span style="font-family: 'Calibri','sans-serif';"> guarantee our work.</span></strong> With a combined 35 years in graphic arts and in designing and managing of web sites, <em><strong><span style="font-family: 'Calibri','sans-serif';">amBiz Creative</span></strong></em> will provide world class service at affordable prices.</span></p>
<p style="text-align: justify;"><span style="font-family: 'Calibri','sans-serif';">This service includes our Basic package which is $2,500 for a period of 12 months. You get up to 3 websites, which include a static website of up to 20 pages, an osCommerce storefront, and a blog site that consists of UNLIMITED pages. You also get our MySpace Profile Marketing campaign. All of these sites are designed to work in concert with each other to provide the proper environment for optimal organic search ranking involving 120 keywords, titles and descriptions. Packaged together with a blog site and strategic inbound linking, our clients achieve a mass of richly optimized web pages, a necessity to assure a proper Internet presence.</span></p>
<p><span style="display: none; font-size: 12pt; line-height: 115%"><span style="font-family: Calibri;"><span style="font-family: 'Calibri','sans-serif';"></p>
<h3 style="margin: auto 0in"><span style="font-size: 12pt; font-family: 'Calibri','sans-serif';">Pricing:</span></h3>
<h3 style="margin: auto 0in auto 0.5in; text-indent: -0.25in"><span style="font-weight: normal; font-size: 12pt; font-family: Symbol;"><span>·<span style="font-family: 'Times New Roman';">         </span></span></span><span style="font-weight: normal; font-size: 12pt; font-family: 'Calibri','sans-serif';">Setup: <span>                         </span>$875 down</span></h3>
<h3 style="margin: auto 0in auto 0.5in; text-indent: -0.25in"><span style="font-weight: normal; font-size: 12pt; font-family: Symbol;"><span>·<span style="font-family: 'Times New Roman';">         </span></span></span><span style="font-weight: normal; font-size: 12pt; font-family: 'Calibri','sans-serif';">Monthly Payments:<span>     </span>$147.91 per month for 12 months</span></h3>
<h3 style="margin: auto 0in auto 0.5in; text-indent: -0.25in"><span style="font-weight: normal; font-size: 12pt; font-family: Symbol;"><span>·<span style="font-family: 'Times New Roman';">         </span></span></span><span style="font-weight: normal; font-size: 12pt; font-family: 'Calibri','sans-serif';">Delivery: <span>                     </span>3-4 weeks</span></h3>
<p><span style="display: none; font-size: 12pt; line-height: 115%"><font face="Calibri"></font><font face="'Calibri','sans-serif'"> </p>
<p></font></span></span><span style="display: none; font-size: 12pt; line-height: 115%"><font face="Calibri"> </p>
<p></font></span></span> </p>
<p><span style="font-size: 12pt; color: #000000; line-height: 115%;"><span style="font-family: Calibri;">Call <em><strong><span style="font-family: 'Calibri','sans-serif';">amBiz Creative</span></strong></em> today for all your computing needs!! </span></span></span></p>
<p style="text-align: center;"><span style="color: #000000; font-family: 'Calibri','sans-serif';">Visit our </span><span style="font-family: 'Calibri','sans-serif';"><a href="http://www.americanbizinc.net/">www.americanbizinc.net</a><span style="color: #000000;">, email </span></span><a href="mailto:info@americanbizinc.net"><span style="font-family: 'Calibri','sans-serif';"><span style="color: #0000ff;">info@americanbizinc.net</span></span></a><span style="color: #000000; font-family: 'Calibri','sans-serif';">, or call today! <strong><span style="font-family: 'Calibri','sans-serif';">954.561.4554</span></strong></span></p>
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		<title>How To Get Started?</title>
		<link>http://www.americanbizinc.net/2008/04/19/how-to-get-started/</link>
		<comments>http://www.americanbizinc.net/2008/04/19/how-to-get-started/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 19:32:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/2008/04/19/how-to-get-started/</guid>
		<description><![CDATA[First, we get inside your head to find out what inspires you, sites that you find inspiring to your own project. Then we begin concepting. We sketch anywhere from 10-20 layouts before we go digital. The concepts include various designs for the header, navigation, main content section and footer.
During the concepting process we take into account [...]]]></description>
			<content:encoded><![CDATA[<p>First, we get inside your head to find out what inspires you, sites that you find inspiring to your own project. Then we begin concepting. We sketch anywhere from 10-20 layouts before we go digital. The concepts include various designs for the header, navigation, main content section and footer.</p>
<p>During the concepting process we take into account usability, unity, simlicity and of course, beauty. We ensure your website will be professional and look stunning at the same time.</p>
<p>After we choose a final concept, we spend time researching related photography and imagery to use on your site. While creating the actual mockup for your site, we consider colors, unity, hierarchy, symbolism in shapes, direction and flow of information, imagery and design.</p>
<p>Typically, you will receive a full mockup in 5 business days or less. After approval of the design, we begin incorporating content.</p>
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		<title>driving web site traffic</title>
		<link>http://www.americanbizinc.net/2008/04/17/driving-web-site-traffic/</link>
		<comments>http://www.americanbizinc.net/2008/04/17/driving-web-site-traffic/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 01:12:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.americanbizinc.net/2008/04/17/driving-web-site-traffic/</guid>
		<description><![CDATA[Matt Adam of NAS on the importance of employers driving traffic to their website.
]]></description>
			<content:encoded><![CDATA[<p>Matt Adam of NAS on the <a target="_blank" href="http://www.cheezhead.com/2008/04/15/matthew-adam-session/">importance of employers driving traffic to their website</a>.</p>
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